Cookie Policy

Cookie Policy

Last updated: 20 October 2026

1. About This Cookie Policy

This Cookie Policy explains how Sleep Design Beds LTD uses cookies and similar technologies when you visit or use our website, sleepdesignbeds.co.uk.

Our website offers retail shopping, product information, customer accounts, trade-price preview functionality and approved wholesale ordering.

Cookies and similar technologies help us operate these services securely, maintain website functionality, remember preferences and, where permitted, understand website performance and marketing activity.

This policy explains:

  • What cookies and similar technologies are.

  • Why they may be used.

  • The different categories of cookies.

  • Which third-party services may use them.

  • How cookie consent and preferences are managed.

  • How you can change or withdraw your choices.

  • How to contact us about privacy matters.

This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, use, store, share and protect personal information.

Our use of cookies and similar technologies is subject to applicable UK data protection legislation and the Privacy and Electronic Communications Regulations (PECR), as amended.

2. Who We Are

SLEEP DESIGN BEDS LTD

Registered in England and Wales

Company Registration Number: 16106566
VAT Registration Number: GB 495 952 824

Registered Office:

Unit 8 Dock Ing Mills
Bradford Road
Batley
WF17 8HB
United Kingdom

Trading, Collection and Contact Address:

Unit 8 Docking Mills
Ings Road
Batley
WF17 8HB
United Kingdom

Email: info@sleepdesignbeds.co.uk
Telephone: 07786 642582

Sleep Design Beds LTD is responsible for determining how cookies and similar technologies are used for its own website purposes, subject to the responsibilities of Shopify and other relevant service providers.

3. What Are Cookies and Similar Technologies?

Cookies are small text files or pieces of information that websites may store on your computer, smartphone, tablet or other device.

They allow websites to remember certain information about your visit, recognise a browser or device, and support particular website functions.

Cookies may be used to:

  • Keep a shopping basket working.

  • Support secure checkout.

  • Maintain customer-account sessions.

  • Authenticate approved trade customers.

  • Remember website preferences.

  • Protect website security.

  • Detect fraud or suspicious activity.

  • Support payment processing.

  • Understand website usage.

  • Improve website performance.

  • Measure advertising effectiveness, where permitted.

Our website may also use similar technologies, including:

  • Browser local storage.

  • Session storage.

  • Tracking pixels.

  • Website scripts and tags.

  • Browser or device identifiers.

  • Other technologies that store information on or access information from a device.

These technologies may be subject to similar legal requirements to cookies.

4. Categories of Cookies We Use

Our website may use different categories of cookies and similar technologies, depending on the services being accessed and the features enabled.

4.1 Strictly Necessary Cookies

Strictly necessary cookies support the essential operation, security and functionality of our website.

They may be used for:

  • Website security and fraud prevention.

  • Maintaining shopping baskets.

  • Processing checkout requests.

  • Maintaining customer-account sessions.

  • Supporting approved trade-account authentication.

  • Protecting restricted wholesale functionality.

  • Managing secure order and payment processes.

  • Remembering cookie consent choices.

  • Preventing website abuse.

  • Maintaining essential technical sessions.

  • Supporting network security and load balancing.

These technologies may operate without prior consent where they satisfy the applicable legal exemption.

Only technologies genuinely necessary for the relevant requested service or permitted security purpose will be treated as strictly necessary.

Blocking these technologies may prevent important website features from functioning correctly.

4.2 Preferences and Functionality Cookies

Preferences and functionality technologies may improve the way our website appears or operates.

They may help us remember:

  • Language preferences.

  • Display settings.

  • Accessibility preferences.

  • Certain website layout choices.

  • Other settings selected by visitors.

Certain technologies used solely to provide or improve website appearance or functionality may qualify for a legal consent exemption.

Where an exemption applies, we will provide the required information and a simple, free way to object.

Where the relevant legal conditions are not satisfied, consent will be obtained before using these technologies.

These technologies will not be treated as exempt merely because they improve convenience.

4.3 Analytics and Performance Cookies

Analytics and performance technologies may help us understand how visitors use our website.

This may include information about:

  • Website visits.

  • Pages viewed.

  • Navigation between pages.

  • Website performance.

  • Loading times.

  • Technical errors.

  • Browser or device categories.

  • General usage patterns.

  • Shopping journey improvements.

We may use aggregated information to improve website navigation, product pages, accessibility, performance and customer experience.

Under applicable UK law, certain technologies used solely to collect statistical information about website usage for improving the website may qualify for an exemption from prior consent.

Where we rely on this exemption, we must satisfy the applicable conditions, including providing a simple, free way to object and ensuring that the information is not used for unrelated purposes.

Where analytics technologies do not qualify for an exemption, including where they are used for individual tracking, profiling or advertising measurement, we will obtain any consent required by law before using them.

4.4 Marketing and Advertising Cookies

Marketing and advertising technologies may be used, where enabled, to:

  • Measure advertising performance.

  • Understand whether an advertisement resulted in a website visit or purchase.

  • Measure advertising conversions.

  • Support remarketing campaigns.

  • Build or use advertising audiences.

  • Personalise advertising.

  • Limit advertising frequency.

  • Understand interactions with advertising campaigns.

These technologies may involve third-party advertising services and tracking pixels.

Marketing and advertising tracking technologies requiring consent will not be activated before valid consent has been obtained.

Visitors may refuse marketing cookies without losing access to ordinary shopping functions.

Withdrawing advertising consent will not necessarily prevent advertisements from appearing, but it will restrict the relevant consent-dependent tracking and personalisation.

5. Shopify and Our Online Store

Our online store is hosted by Shopify.

Shopify provides technology supporting our website, shopping basket, checkout, customer accounts, security and order processing.

Shopify may use cookies and similar technologies for:

  • Maintaining shopping sessions.

  • Remembering basket contents.

  • Supporting secure checkout.

  • Customer authentication.

  • Fraud prevention.

  • Order and payment processing.

  • Website performance.

  • Analytics and reporting.

  • Other enabled Shopify services.

Some Shopify technologies are essential for the operation of the online store.

Other technologies, including certain analytics, personalisation and advertising functions, require consent unless a specific legal exemption applies.

Shopify Customer Privacy Controls

We use Shopify's customer privacy functionality and applicable privacy controls to manage cookie preferences and consent-dependent technologies.

Where Shopify's enhanced services, including Shopify Network Intelligence, are enabled, their use of relevant data and technologies is subject to applicable privacy requirements and customer choices.

The information provided through Shopify's privacy notices and our own Privacy Policy explains relevant data processing and rights.

Where additional cookies or tracking technologies are introduced through Shopify applications or custom code, we remain responsible for assessing the applicable privacy and consent requirements.

6. Customer Accounts and Wholesale Functionality

Our website provides separate retail and business purchasing journeys.

Some website functionality is available without signing into an account, while approved trade customers may sign in to access their assigned wholesale catalogue and pricing.

6.1 Customer and Trade Account Authentication

Cookies and similar technologies may be used to:

  • Maintain authenticated sessions.

  • Recognise approved customer or company access.

  • Protect account security.

  • Prevent unauthorised access.

  • Support secure checkout.

  • Detect suspicious activity.

  • Maintain essential account functionality.

Technologies genuinely necessary for these purposes may operate under the applicable legal exemption.

6.2 Trade-Price Preview

Our website may provide temporary, view-only access to indicative trade prices through a viewing-code process.

A trade-price viewing code does not create an approved wholesale account or give permission to purchase at wholesale prices.

Relevant technical information, cookies or browser storage may be used where necessary to:

  • Maintain a temporary viewing session.

  • Validate authorised access.

  • Protect restricted information.

  • Prevent misuse or repeated unauthorised requests.

  • Apply security and rate-limiting controls.

Security technologies will be limited to purposes that qualify for the relevant exemption or otherwise used only with any legally required consent.

7. Cloudflare and Website Security

Sleep Design Beds LTD uses Cloudflare for certain website security and technical functions, including services associated with trade-price viewing-code functionality.

Cloudflare may process limited technical information, such as:

  • IP addresses.

  • Browser and device information.

  • Request information.

  • Security indicators.

  • Network connection information.

  • Information needed to identify suspicious or automated activity.

Cookies or similar technologies may support:

  • Website security.

  • Bot detection.

  • Protection against automated abuse.

  • Rate limiting.

  • Request verification.

  • Service availability.

  • Secure access to protected website functions.

Where these technologies are genuinely necessary for website security or a requested service, they may operate without prior consent where permitted by law.

Any additional non-essential tracking or analytics purposes will be assessed separately and managed in accordance with applicable consent requirements.

8. Payment Providers

Our website uses Shopify's checkout services and may offer payment methods provided by third parties.

Depending on the order and customer eligibility, these may include standard checkout payment methods and retail instalment providers such as Klarna or Clearpay.

Payment-related technologies may support:

  • Secure checkout.

  • Payment authentication.

  • Fraud detection and prevention.

  • Payment authorisation.

  • Transaction security.

  • Payment session management.

  • Payment service administration.

Third-party payment providers may use their own cookies and similar technologies when you select or interact with their services.

Where required, consent will be requested for non-essential technologies.

Relevant payment providers may have their own privacy and cookie information explaining their independent data-processing activities.

Klarna and Clearpay are not presented as standard wholesale-account payment methods.

Approved trade customers use the payment methods available through their approved trade checkout or separately agreed in writing.

9. Other Third-Party Services

Depending on the website features and applications enabled, third-party services may support:

  • Customer enquiry forms.

  • Trade application forms.

  • Email communications.

  • Order notifications.

  • Customer support.

  • Website security.

  • Analytics.

  • Advertising measurement.

  • Marketing services.

  • Delivery and fulfilment.

  • Website functionality.

Some providers may use cookies, browser storage, scripts or similar technologies to deliver their services.

Third-party technologies will be assessed according to their purposes and applicable legal requirements.

Where a third-party technology requires consent, it must not be activated for that purpose before valid consent is obtained.

We aim to ensure that third-party technologies are configured to respect applicable privacy choices.

Where a provider independently determines its own purposes for processing personal information, its own privacy notice may also apply.

10. Cookie Consent and Your Choices

We recognise the importance of giving visitors meaningful control over cookies and similar technologies.

Where consent is legally required, visitors must be given clear information and an opportunity to make a genuine choice before the relevant technologies are used.

Our cookie consent controls are intended to allow visitors to:

  • Accept non-essential cookies.

  • Reject non-essential cookies.

  • Review available cookie categories.

  • Choose which optional categories to allow.

  • Change their preferences later.

  • Withdraw previously given consent.

Accepting optional cookies is not a condition of browsing our ordinary retail catalogue or completing essential shopping functions.

Rejecting non-essential cookies must be as straightforward as accepting them.

Consent-dependent cookies must not be activated merely because a visitor continues browsing, closes a banner or does not make a selection.

Technologies Operating Under Legal Exemptions

Some technologies may operate without prior consent where they satisfy a specific legal exemption.

Where an exemption requires a simple, free means of objecting, that option must be available to visitors.

These exceptions do not permit advertising tracking or other unrelated activities to bypass applicable consent requirements.

11. Changing or Withdrawing Cookie Consent

You may review, change or withdraw your cookie preferences at any time.

Where available, select Cookie preferences on our website to access the applicable privacy controls.

You can use these controls to update your choices about optional technologies.

Withdrawing consent will prevent further consent-dependent use in accordance with your updated preferences.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

Some information already collected may remain subject to the retention arrangements explained in our Privacy Policy and applicable law.

If you experience difficulty accessing cookie preferences, please contact:

info@sleepdesignbeds.co.uk

We will provide reasonable assistance concerning the available privacy controls.

12. Cookie Providers and Storage Periods

Cookies may be placed directly by our website or through relevant third-party services.

These are commonly described as:

First-party cookies: Technologies associated with the website you are visiting.

Third-party cookies: Technologies associated with another provider or domain.

The providers relevant to our website may include Shopify, Cloudflare, selected payment providers and other services enabled for website functionality, analytics or advertising.

Cookies may also be classified according to their duration.

Session Cookies

Session cookies generally operate for a browsing session and expire when the session ends or after a defined period of inactivity.

They may support basket functionality, authentication and other temporary website processes.

Persistent Cookies

Persistent cookies remain on a device for a defined period or until removed by the user.

They may support remembered preferences, consent choices, authentication or other permitted functionality.

Retention and Transparency

The duration of a particular cookie or similar technology depends on its provider, purpose and configuration.

Retention periods must be appropriate and proportionate to their purposes and applicable legal requirements.

Information about cookies and similar technologies, including their purposes, providers and applicable storage durations, should be made available through our website privacy information and cookie controls.

You may also contact us to request further information about specific technologies used on our website.

13. Managing Cookies Through Your Browser

Most modern internet browsers provide settings that allow you to manage cookies and stored website information.

Depending on your browser, you may be able to:

  • View cookies.

  • Delete stored cookies.

  • Block certain cookies.

  • Block third-party cookies.

  • Clear browsing data.

  • Manage website-specific permissions.

  • Restrict tracking technologies.

Browser controls vary depending on your device and software.

Deleting or disabling strictly necessary cookies may affect website functionality.

For example, you may experience problems with:

  • Shopping baskets.

  • Customer sign-in.

  • Trade-account authentication.

  • Checkout sessions.

  • Saved preferences.

  • Security-related functionality.

Browser settings may provide additional privacy protection but do not replace consent controls where those are required by law.

14. Cookies and Personal Information

Some cookies and similar technologies may involve the processing of personal information.

Depending on their purpose, this could include:

  • IP addresses.

  • Browser identifiers.

  • Device information.

  • Online activity information.

  • Account-session information.

  • Security-related information.

  • Shopping or checkout-related information.

Where this information constitutes personal data, it will be processed in accordance with applicable data protection law.

Our Privacy Policy provides further information about:

  • How personal information is collected.

  • The purposes and lawful bases for processing.

  • Relevant third parties.

  • Data retention.

  • International transfers, where applicable.

  • Individual data protection rights.

  • How to make a privacy complaint.

Cookie consent and the lawful basis for processing personal data are related but distinct legal considerations.

We will assess the applicable requirements for each relevant processing purpose.

15. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes to:

  • Our website.

  • Shopify functionality.

  • Customer or trade-account services.

  • Cloudflare or other technical services.

  • Payment providers.

  • Cookies and tracking technologies.

  • Applicable legislation.

  • Regulatory guidance.

  • Business operations.

Where a material change affects technologies requiring consent, we will obtain fresh consent where legally necessary.

The latest version of this Cookie Policy will be published on our website with its revision date.

16. Contact Us

If you have any questions about cookies, website privacy or how your personal information is processed, please contact us.

SLEEP DESIGN BEDS LTD

Email: info@sleepdesignbeds.co.uk

Telephone: 07786 642582

Correspondence Address:

Unit 8 Docking Mills
Ings Road
Batley
WF17 8HB
United Kingdom

Registered Office:

Unit 8 Dock Ing Mills
Bradford Road
Batley
WF17 8HB
United Kingdom

Company Registration Number: 16106566

We aim to respond to privacy enquiries within a reasonable time and in accordance with applicable legal requirements.

You may also contact the UK Information Commissioner's Office (ICO) if you have concerns about how your personal information has been handled.

Last updated: 20 October 2026

SLEEP DESIGN BEDS LTD
Registered in England and Wales
Company Registration Number: 16106566

Website: sleepdesignbeds.co.uk
Email: info@sleepdesignbeds.co.uk
Telephone: 07786 642582